The Bar

The Bar is the quintessential neighborhood hangout. The owner, a lawyer by day, decided he wanted to open a neighborhood bar where great drinks, local eats and good people come together. A Michigan native and Lebowski fan, he created the bar to have a quaint, wholesome, non-corporate vibe.

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The Bar appeals to an almost impossibly wide demographic, and their logo needed to do the same. Clean lines and pairings with Gotham Bold and Baskerville for their menu creates a gender-neutral, age-neutral brand. The ornamental lines pay homage to a bowling lane meant as the proverbial "nod" to The Big Lebowski, a central theme to The Bar. 

CLIENT: The Bar Phx